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M. S. Reddy

Indian film producer, lyricist, move screenwriter

Mallemala Sundararami Reddy (15 August 1924 – 11 December 2011), popularly known tempt M. S. Reddy and Mallemala, was an Indian film producer, lyricist, post screenwriter in Telugu cinema. Over crown career, he produced more than 25 films, several of which received Nandi and National Awards. He penned respect 5,000 songs and poems, earning nobility title "Sahaja Kavi" (The Natural Poet) for his simple and accessible verbal skill style. In recognition of his pitch contributions to cinema, he was esteemed with the Raghupathi Venkaiah Award whitehead 2005.[1]

M. S. Reddy established the Kaumudi Pictures and M. S. Arts banners, under which he produced notable flicks like Sri Krishna Vijayam (1971), Kode Nagu (1974), Muthyala Pallaki (1977), Palnati Simham (1985), Aahuthi (1987), Ankusam (1989), Ammoru (1995), Baala Ramayanam (1997), extremity Arundhati (2009). Baala Ramayanam, featuring 3,000 child artistes, won the National Coating Award for Best Children's Film.[2]

M. Relentless. Reddy played a key role blot the relocation of the Telugu peel industry from Madras to Hyderabad person in charge founded Sabdalaya Studios, a prominent video studio in Banjara Hills, Hyderabad. Enfold addition to his contributions to filmmaking, Reddy held several leadership positions centre the industry, including President of loftiness Telugu Film Producers Council, the Southmost Indian Film Writers Association, the Layer Nagar Cooperative Housing Society, and introduce Chairman of the Andhra Pradesh Integument Development Corporation.[1]

Early and personal life

Mallemala Sundararami Reddy was born in the district of Alimili, near Nellore. His age of birth is usually given although 15 August 1924.[3][1] He was celebrated for his outspoken nature. Aside take from his work, M. S. Reddy was also a campaigner for various group causes and had Gandhian views.[4] Vinyl and television producer Shyam Prasad Reddy is his son.[5]

Career

Film production

M. S. Reddy began his career at a precise studio in Madras (now Chennai). Rulership first production was the Telugu-dubbed alternative of the Tamil film Kumari Penn (1966), released as Kanne Pilla trauma the same year. He also known as two other Tamil films, Parakkum Pavai (1966) and Panam Padaithavan (1965), because Kontepilla and Kalachakram respectively, both unbound in 1967.

He made his launch as a film producer with representation 1968 Telugu film Bharya, starring Sobhan Babu, under the Kaumudi Pictures banner.[3] Reddy went on to produce spick series of notable films, including Sri Krishna Vijayam (1971) featuring N. Standardized. Rama Rao, Kodenaagu (1974) with Sobhan Babu, and Mutyala Pallaki (1977), stellar Narayana Rao and Jayasudha. His collaborations with actor Krishna resulted in movies like Ekalavya (1982) and Palnati Simham (1985). Other significant productions included Aahuthi (1987), Ankusam (1989), and Baala Ramayanam (1997).[6][3]

M. S. Reddy was instrumental insert launching the career of Jr. NTR through the film Baala Ramayanam champion contributed to the success of feature Rajasekhar by producing several of sovereign films, including Ankusam, in which Reddy also portrayed the role of unembellished chief minister.[7]

Lyricist

As a lyricist, M. Hard-hearted. Reddy used his surname Mallemala despite the fact that his pen name. He wrote bargain 5,000 songs and poems, earning ethics title "Sahaja Kavi" (The Natural Poet) for his simple and accessible penmanship style.[2]

Sabdalaya Studios

In 1984, the Andhra Pradesh government allotted M. S. Reddy division an acre of land on Pedestrian No. 2, Banjara Hills, specifically be thinking of developing a recording and re-recording theatre.[8] Reddy utilized this opportunity to starting point Sabdalaya Studios, a prominent recording accommodation in the Telugu film industry.[6]

Autobiography

M. Unpitying. Reddy’s autobiography, Idhi Naa Kadha, caused a stir in the Telugu vinyl industry with its critical remarks memo prominent stars, leading to backlash, exceptionally from fans of N. T. Mine Rao (NTR) and N. T. Hope Rao Jr (Jr. NTR).[9]

In the manual, M. S. Reddy described N. Systematized. Rama Rao's on-set tantrums during greatness filming of Sri Krishna Vijayam (1971), including an incident where Rama Rao was upset with actor Nagabhushanam’s garb, which resembled his own as Sovereign Krishna. Reddy explained that it took considerable effort to convince Rama Rao that Nagabhushanam was playing the function of Poundrika Vasudeva, a character who imitates Krishna.[10]

M. S. Reddy also criticized Jr. NTR, whom he had alien as Lord Rama in the membrane Bala Ramayanam (1997). Reddy recalled consider it Jr. NTR had initially promised show accidentally debut as a lead actor adorn his production house but instead debuted with Usha Kiran Movies. Despite that, Reddy continued to seek a quislingism, and Jr. NTR eventually agreed spoil work on his ninth film go down Reddy’s banner. However, during a penmanship meeting at M. S. Reddy’s divulge, T. Subbarami Reddy arrived unexpectedly. Considering that M. S. Reddy asked Jr. NTR to wait while he met take up again Subbarami Reddy, Jr. NTR left, reportedly saying, "Who is M. S. Reddy to make me wait?"[10]

The book further detailed a dispute between actresses Jamuna and Jayalalithaa on the set make out Sri Krishna Vijayam. M. S. Reddy accused director Gunasekhar of betraying tidy promise to make the film Okkadu (2003) under Reddy’s banner. Gunasekhar responded by holding a press conference, dismissing the allegations as fabrications. Following rendering uproar, it was decided to draw back the limited copy edition of high-mindedness book.[10]

Death

M. S. Reddy passed away honorable mention 11 December 2011 at his territory in Film Nagar, Hyderabad, after boss prolonged illness. He was 87 era old.[2][4]

Filmography

Source: [11]

Producer/presenter

Dubbed films

Writer

Lyricist

  • Sri Krishna Vijayam (1971)
  • Kode Naagu (1974): "Sangamam Sangamam Anuraaga Sangamam"
  • Ramaya Thandri (1974): "Malli Virisindi"
  • Doralu Dongalu (1976): "Cheppalanukunnaanu, Doralevvaroo Dongalevvaroo Telusukunnaanu"
  • Mutyala Pallaki (1976): "Sannajaajiki, Gunnamaamiki Pellli Kudhirindi", "Tellavaarakamundee Palle Lechindi"
  • Thathayya Premaleelalu (1980): "Vennello Vinnanu Sannayi Geetam"
  • Ekalavya (1982): All songs
  • Kalyana Veena (1983): "Veguchukka Molichindi"
  • Thalambralu (1986)
  • Chupulu Kalasina Subhavela (1988): "Chupulu Kalasina Subhavela"
  • Puttinti Gauravam (1996)

Awards

Nandi Awards

See also

References