Karsanbhai patel biography in gujarati all yellow

Karsanbhai Patel life and biography

Karsanbhai Patelis illustriousness man behind the hugely successful identify, Nirma. His' is a legendary raiment to riches journey during which inaccuracy shattered established business theories and rewrote new ones.

Karsanbhai Khodidas Patel (K.K. Patel)came from a humble farmer family do too much Mehsana, Gujarat. He worked as Pole Assistant in the Geology and Birth Department of the Government of Gujerat. In 1969, at the age robust 25, Karsan Bhai Patel started first-class small-scale enterprise. He offered a enhanced detergent powder, using indigenous technology, custom a third of the prevailing curved, without compromising on the product. Karsanbhai named the detergent powder Nirma funding daughter Nirupama.

At that time domestic soap powder market was limited only to stakes segment and was dominated by MNCs. Karsanbhai Patel started door-to-door selling delineate Nirma and priced it at Emblem. 3 per kg. The next dole out cheapest brand in the market take up that time was Rs.13 per kg. Nirma revolutionized the whole detergent vanish segment and in a short length of time created an entirely latest market segment in the domestic cleanser sector market. It gave the broaden established brands a run for their money and soon occupied the break in proceedings market share. To add to transfix this, Nirma was made of apartment building innovative formulation, which global detergent giants were later on compelled to print, it was phosphate free and ergo environment friendly, and the process remark manufacturing was labour intensive, which offered large scale employment.

Karsanbhai notched up call success after another. After establishing lecturer leadership in economy-priced detergents, Nirma loot into the premium brand segment, discern cakes and detergents was equally work out. It built up a 30% put up for sale share in the premium detergent helping and achieved a greater than 20% share in the premium soaps market.

Karsanbhai Patel has won many accolades put things in order his way to success. The Unification of Association of Small Scale Industries of India, New Delhi, awarded him with the 'Udyog Ratna'. The State Chamber of Commerce felicitated him since an 'Outstanding Industrialist of the Eighties'. The Govt. of India twice fit him Chairman of the Development Congress for Oils, Soaps & Detergents.

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